To analyse competitors with InsightSocial, open each competitor's TikTok profile, LinkedIn company page, X account or YouTube channel, run the free Chrome extension, and export every post with its date, text and engagement to Excel or Google Sheets.
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1Open any company page
2Pick how many, click Scrape
3Export to Excel, CSV or Sheets
A worked example: four coffee roasters on LinkedIn
You run a small coffee roastery and want to see how four rivals use their LinkedIn company pages.
Open the first roaster's LinkedIn company page, open the InsightSocial side panel, choose Posts and pick 100.
Click Scrape. You get one row per post: date, text, post type, reactions, comments, reposts and the post link.
Repeat for the other three pages, then export all four runs to one Google Sheet.
Add a column that adds up reactions, comments and reposts, and sort by it.
In one sheet you can now see who posts most often, which formats get the most comments, and which days each roaster posts on. To follow them over time, schedule the same runs weekly (Chrome must be open when a scheduled run fires).
The same steps work on a TikTok profile, an X account or a YouTube channel. The free plan includes 500 exported rows a month, enough for four runs of 100 posts.
About two minutes from install to your first run. No coding or API keys.
1
Identify Your Competitors
List 3-5 direct competitors and 2-3 industry leaders whose social media strategy you want to analyze.
2
Extract Competitor Data
Open each competitor's TikTok profile, LinkedIn company page, X account or YouTube channel and run InsightSocial. Every post comes with its text, date and engagement counts.
3
Export to Spreadsheet
Download the data as CSV or Excel, or send it to Google Sheets. Keep one sheet per competitor for easy comparison.
4
Analyze Patterns
Look for trends in posting frequency, top-performing content types, and engagement rates across competitors.
5
Apply Insights
Use your findings to improve your own content strategy. Replicate what works, avoid what doesn't.
Quick Start Checklist
Chrome browser installed
Free InsightSocial account (sign in with Google or email)
About two minutes
What You Can Track
Post frequency
Every post with its date, so you can count how often they post
Engagement per post
Likes and comments, plus shares and views where the platform shows them
Content types
Post type (image, video, document, article) on LinkedIn
Posting times
Every post's timestamp, so you can see when they post
Follower counts
A TikTok profile run records the follower count; re-run it weekly to see the change
Post text and links
The full caption or post text, hashtags and the post URL
Frequently Asked Questions
Weekly works for most active competitors. You can set a recurring schedule in the extension; scheduled runs fire from your browser, so Chrome has to be open.
Start with 3-5 direct competitors and 2-3 industry leaders. Too many can be overwhelming; too few won't give you a complete picture.
Engagement per post (likes, comments and shares), engagement relative to follower count, posting frequency and which content formats get the most response. All of these come from the exported columns; you work them out in your spreadsheet.
Open their LinkedIn company page, open the InsightSocial side panel, choose the page's posts and click Scrape. When the run finishes, export to CSV or Excel, or send it to Google Sheets. Each row is one post with its text, type, date, reactions and comments.
Not as a history. A TikTok profile run records the follower count at the moment you run it. Schedule the same run weekly and compare the numbers over time.
Yes. InsightSocial works on TikTok, LinkedIn, X, YouTube, Reddit and Pinterest. Scrape each competitor where they are most active, then combine the exports in one spreadsheet.
