InsightSocial

Content Research Made Easy

InsightSocial finds the top-performing posts in your niche: run the free Chrome extension on a TikTok hashtag, a subreddit or a creator's profile, export the posts with their engagement, and sort.

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See Content Research in Action

One run, start to finish: open the page, click Scrape, export the file.

  1. 1Open any TikTok hashtag page
  2. 2Pick how many videos, click Scrape
  3. 3Export to Excel, CSV or Sheets

A worked example: the top posts on a TikTok hashtag

You make short cooking videos and want to know what works on #mealprep.

  1. Open the hashtag page on TikTok, open the InsightSocial side panel, choose Videos and pick 250.
  2. Click Scrape. Each row is one video: creator, caption, music, views, likes, comments, shares, duration and upload date.
  3. Export to Google Sheets and sort by views, or by likes divided by views to find videos that did well for their reach.
  4. Read the top 20 captions and watch the videos. Note the hook, the length and the format each one uses.

That list is your swipe file. Repeat it on a subreddit in your niche or a creator's profile to see whether the same patterns hold there.

The free plan includes 500 exported rows a month; Pro is $9.99 a month for 10,000.

How to Do Content Research

About two minutes from install to your first run. No coding or API keys.

  1. 1

    Find Active Communities

    Pick the TikTok hashtags, subreddits and creator profiles in your niche where audiences engage most.

  2. 2

    Extract Top Posts

    Use InsightSocial to extract the posts, then sort the results by engagement and focus on the top 100.

  3. 3

    Analyze Patterns

    Look for common themes in a spreadsheet: hooks, content types, length and posting times.

  4. 4

    Build Your Swipe File

    Save the best examples as templates. Note what makes each post successful.

  5. 5

    Create & Test

    Apply insights to create new content. Track performance and iterate.

Quick Start Checklist

  • Chrome browser installed
  • Free InsightSocial account (sign in with Google or email)
  • About two minutes

What You Can Track

Engagement per post

Likes and comments, plus views and shares on TikTok

Post text and hashtags

The caption or post text, with its hashtags and mentions

Content formats

Post type on LinkedIn, video duration on TikTok

Post date and time

When each post went up

Creator

Who posted it, with a link to the profile

Post links

A URL for every post, so you can open the originals

Frequently Asked Questions

Sort the exported posts by total engagement (likes plus comments, plus shares where the platform gives them). Focus on posts with unusually high engagement compared to the average for that hashtag or account.

Recommended Tools

Use these scrapers to accomplish this use case

TikTok Hashtag Scraper

Export the videos behind any TikTok hashtag, with creators, captions, sounds and engagement, to Excel or CSV

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Reddit Subreddit Scraper

Open any subreddit and export up to 1,000 of its posts, or posts together with every comment under them

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YouTube Search Scraper

Export YouTube search results to Excel, CSV or JSON, in YouTube's own order

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TikTok Video Scraper

Extract video data, engagement metrics, and metadata from TikTok

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TikTok Profile Scraper

Export a TikTok creator's videos with their follower count, total likes and bio, or a list of creators from search

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Twitter Posts Scraper

Export tweets with likes, reposts, replies, views and media from Twitter/X

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Twitter Profile Scraper

Export an X profile's posts, followers or following list to Excel, CSV or JSON

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LinkedIn Posts Scraper

Export posts and their authors from LinkedIn profiles, company pages and your feed

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LinkedIn Profile Scraper

Save the LinkedIn profile you have open as one row in Excel or CSV

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Free to scrape · exports free up to a monthly limit

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No credit card required · Works on Chrome, Edge, Brave