InsightSocial vs Apify
Social media data two ways: a Chrome extension that exports what you see, or one API key for 22 platforms. No compute units, no actor rental.
The short answer
InsightSocial is a simpler Apify alternative for social media data. Its free Chrome extension exports TikTok, LinkedIn, YouTube and more social platforms from your own browser (500 rows a month free, Pro $9.99 for 10,000), and its API covers 22 platforms with a published price per call. Apify is the better choice for million-row pipelines, cloud schedules and non-social sites.
Apify is a developer platform: 90,000+ Actors, schedulers, webhooks and the lowest price per row at volume. If you are running a million-row pipeline, it is the stronger tool. InsightSocial is narrower on purpose, and gives you two ways in. If you want a spreadsheet, the extension exports from the tab you already have open, on your own logged-in session. If you are writing code, one API key covers 22 platforms: a single GET returns JSON in the same response, every endpoint has a published price you can read before calling it (metered endpoints quote a range), and a call that fails or finds nothing costs nothing.
InsightSocial vs Apify, feature by feature
A green check marks where each tool genuinely wins. Both columns have them.
| Feature | InsightSocial | Apify |
|---|---|---|
| What you pay per month | $0 free (500 exported rows) or $9.99 Pro (10,000) | $0 free ($5 credits), then $19 / $199 / $999 tiers |
| Can you predict the bill? | Yes. Exports cost one credit per row, and every API endpoint has a published price | Pay-per-result actors: yes. Compute-unit actors: only after the run, because compute units, proxy GB and actor fees stack |
| Setup before first export | Install extension, click Scrape | Create account, pick an actor, configure input JSON, get API token |
| Coding required | None | None for basic actor runs; yes for pipelines and custom actors |
| Login-gated content (pages only your account sees, your own feed) | Extension: yes, on your own logged-in browser session. API: public data only | Needs cookies or credentials handed to a cloud actor |
| Proxies to configure | None. Extension: it is your normal browser traffic. API: handled on our side, inside the endpoint price | Residential/datacenter proxies billed per GB on top |
| Runs with your browser closed | The API does. Extension scrapes need Chrome open | Yes, fully cloud-hosted with schedulers |
| Scale ceiling | Thousands of rows per session, one browser | Millions of rows, unlimited concurrency |
| Site coverage | 6 social platforms and 10 review and discussion sites, purpose-built extractors | 90,000+ Actors covering most of the public web |
| REST API | One key for 22 platforms, with the same auth, errors and pricing on every endpoint | One API, but each platform is a different actor with its own input and output |
| Getting data from code | One GET request, JSON back in the same response | Start an actor run, then read its dataset (the sync endpoint waits up to 5 minutes) |
| Failed or empty calls | Free, and a retry sent with the same Idempotency-Key is free too | Compute used by a failed run is still billed |
| Price per profile at volume | A published price per call (a TikTok profile is 10 credits, about $0.01 on Pro) | Per-result actors are cheaper per row at volume |
| Webhooks and cloud schedules | Not built in. Call the API from your own cron | Built in |
| Bio-link email + phone enrichment | On Pro: follows link-in-bio pages to find contacts | Requires chaining a separate actor |
| Ask questions of your data in plain English | On Pro: AI chat over your scrapes (Ask your data) | Not included |
Pricing, side by side
Published list prices, checked on .
InsightSocial
- Free
- $0/mo
- Unlimited scraping, 500 rows exported per month
- Pro monthly
- $9.99/mo
- 10,000 rows exported per month, every supported site
- Pro yearly
- $7.99/mo
- $95.88 billed yearly, 10,000 rows every month
- API
- Same credits
- 10 free calls, then a published price per endpoint; metered endpoints quote a range (TikTok profile: 10 credits)
Apify
- Free
- $0/mo
- $5 platform credits, $0.20 per compute unit
- Starter
- $19/mo
- $19 platform credits, $0.20 per compute unit
- Scale
- $199/mo
- $199 platform credits, $0.16 per compute unit
- Business
- $999/mo
- $999 platform credits, $0.13 per compute unit
Apify's plan price is a credit allowance, not a cap on spend. Compute units (1 CU = 1 GB of RAM for 1 hour) are drawn against it, and proxies, extra concurrent runs and extra actor memory are billed separately. Many Store actors instead charge per result, priced on each actor's own page. InsightSocial has one balance for both products. An exported row costs one credit, and an API call costs the price listed for its endpoint in the free GET /v1/endpoints catalogue.
Check Apify’s current pricingThe compute unit problem
Apify's most-cited friction point is not the sticker price. It is that you cannot know the price in advance. A compute unit is 1 GB of RAM running for one hour. How many units a social media scrape burns depends on the actor's memory setting, how long the target site takes to respond, and how many retries it needs when a proxy gets blocked. None of that is knowable before you press run.
- Platform credits are consumed by compute units, storage, and data transfer
- Residential proxy traffic is billed per GB on top of the plan
- Extra concurrent runs and extra actor RAM are paid add-ons
- Third-party Store actors can charge their own rental or per-result fee
- A run that fails halfway still consumed the compute it used
If you call Apify from code
Apify's API is built around actors. You start a run, wait for it, then read the dataset it wrote, and each social platform is a different actor, often from a different author, with its own input JSON and output fields. InsightSocial's API is a plain REST call: GET /v1/tiktok/profile?handle=nasa with an x-api-key header returns the profile as JSON in the same response.
- One API key for 22 platforms, including TikTok, LinkedIn, X, YouTube, Reddit, Pinterest, Bluesky and Telegram
- Profiles, posts, comments and replies, followers, search and transcripts
- The price of every endpoint is published before you call it. Metered endpoints quote a range and charge only what the call read
- Calls that fail or find nothing cost nothing
- A public, keyless GET /v1/endpoints catalogue lets an AI agent or an n8n workflow plan calls and estimate cost first
- The same credit balance pays for Chrome extension exports
Extension: why scraping in your own browser avoids blocking
This is about the Chrome extension, not the API. Any cloud scraper, our API included, reaches public pages from servers and has to handle access on its side; that is a solved problem when the price covers it. The extension works differently: it reads the data the page already loaded into your browser, so the requests come from your IP, with your cookies, at the speed you scroll.
- Extension: no proxy bill, because there are no proxies
- Extension: no CAPTCHA-solving fees
- Extension: pages only your account can see and your own feed are reachable
- API: access and unblocking are inside each endpoint's published price, never billed per GB
What you actually get out
InsightSocial ships purpose-built extractors per platform rather than generic page-readers, so the exports carry the structured fields the platform's own API returns (engagement counts, timestamps, author metadata, comment threads, follower edges) instead of whatever happened to be painted on screen.
- TikTok: videos with view, like and share counts; profiles; comments with replies; followers; following
- LinkedIn: posts, profiles, companies, post reactions and comments
- Plus X/Twitter, YouTube, Reddit and Pinterest, and reviews from Trustpilot, Google Maps, Amazon, Etsy, Steam and Product Hunt
- Export to CSV, Excel, JSON or straight to Google Sheets
When Apify is the better choice
Apify is a genuinely strong platform and there are jobs it does that InsightSocial simply cannot. Pick Apify when:
- You need scraping to run on a schedule with your laptop closed
- You need webhooks, retries and cloud scheduling built into the platform
- You want the lowest cost per row at volume. Pay-per-result actors are several times cheaper per profile than our API
- You need millions of rows, or high concurrency across many targets at once
- Your targets go beyond social media: e-commerce, SERPs, directories, maps
- You want to write and host a custom scraper in TypeScript or Python
- Your team already has engineers who will own the integration
Why teams switch from Apify
What you get when the scrape runs in your own browser
No-code, or one API key
Click Scrape in the extension, or send a GET request with one key. There is no actor to pick and no input JSON to configure.
Unlimited scraping
Collect and browse as much as you like for free. You only spend credits on the rows you export, and you can see the count first.
Extension: your session, your IP
In the extension, nothing is handed to a cloud worker. The scrape happens in your browser using the account you are already logged into.
No proxy or CAPTCHA fees
Extension traffic is normal browsing, so there is no unblocking to pay for. On the API, access is included in the published endpoint price.
Exports that open in Excel
CSV, Excel, JSON, or push straight into Google Sheets. No dataset API call required to get your data out.
Ask your data
On Pro, query any scrape in plain English (top posts by engagement, most active commenters, common hashtags) without writing a formula.
Frequently Asked Questions
For social platforms specifically, InsightSocial's free tier gives you unlimited scraping plus 500 exported rows per month, no credit card and no compute-unit metering. Developers also get 10 free API calls. Apify's free tier gives $5 in platform credits, which is consumed by compute units, storage and proxy traffic. A heavy TikTok or LinkedIn run can exhaust it quickly. If your targets are outside social media, Apify's free tier is the more flexible starting point.
Yes. InsightSocial's API gives you one key for 22 platforms, including TikTok, LinkedIn, X, YouTube, Reddit, Pinterest, Bluesky and Telegram. A single GET returns JSON in the same response, with no actor run to start and no dataset to fetch afterwards. Every endpoint has a published price, calls that fail or find nothing are free, and the first 10 calls are free with no credit card.
Yes, as long as the actor is doing social media reads. In n8n, install the n8n-nodes-insightsocial community node, or point an HTTP Request node at the endpoint with your key in an x-api-key header. AI agents such as Claude, Cursor or Codex can use the official MCP server (npx -y insightsocial mcp), or read the public GET /v1/endpoints catalogue, which lists every path, parameter and price, and call the API directly.
For exporting social data from the extension, usually yes. InsightSocial Pro is $9.99/month for 10,000 exported rows, with scraping itself unmetered. Apify's entry paid tier is $19/month, and that $19 is a credit allowance rather than a ceiling: compute units, residential proxy GB, extra concurrency and actor fees all draw against it or bill on top. For bulk API work the answer flips. Apify's per-result actors are cheaper per profile than our API at volume. Our API is priced for one key across 22 platforms and a bill you can predict, not for million-row jobs.
One compute unit equals 1 GB of RAM running for one hour, priced from $0.13 to $0.20 per unit depending on your plan. It matters because consumption depends on the actor's memory setting, target site response time and retry count, none of which you know before the run starts. It is a common complaint about Apify's pricing. InsightSocial has no equivalent unknown: scraping is free, an export costs exactly one credit per row, and every API endpoint has a published price. Metered endpoints quote a range up front and charge what the call actually read.
With the Chrome extension, yes: it exports what your own logged-in session can see. Because the extension runs inside your own browser, it can read anything you can read by scrolling the page yourself. The API returns public data only: reaching a private page from a server would mean handing your credentials or cookies to a remote worker, which we never ask for.
No, on either product. The extension runs in your own browser, so requests come from your IP with your cookies at human scrolling speed and there is nothing to proxy. The API handles access on our side and its cost is inside each endpoint's published price. Either way there is no proxy line item, no per-GB charge and no CAPTCHA-solving fee.
Yes, through the API. Call it from your own cron job, server or n8n workflow and nothing needs to be open. Scheduled scrapes in the Chrome extension fire from the browser, so Chrome has to be running for those. If you want scheduling and webhooks managed for you, Apify has them built in and we do not.
The extension covers TikTok, LinkedIn, X/Twitter, YouTube, Reddit and Pinterest, plus 10 review and discussion sites (Trustpilot, Google Maps, Amazon, Etsy, Steam, Product Hunt, Hacker News, Quora, Blind and Notion), each with a purpose-built extractor rather than a generic page reader. The API covers 22 platforms. Apify's Store covers far more of the web overall, so for non-social targets it remains the broader option.
Never. The extension works alongside the session you are already signed into in Chrome. You sign in to InsightSocial itself with Google, and you never enter your TikTok, LinkedIn or X credentials anywhere.
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Unlimited scraping, plus 500 rows exported a month. No credit card.
No credit card required · Works on Chrome, Edge, Brave