Insight Social
GET /v1/tiktok/ads/top

TikTok Ads Top API

Returns TikTok's Creative Center leaderboard of top-performing ads for a market and time window, each with click-through rate, board rank, like count, industry, objective, and the ad video.

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100–1,000 credits, metered · single call · failed calls free · 10 free calls to start

curl "https://api.insightsocial.app/v1/tiktok/ads/top" \
-H "x-api-key: $INSIGHTSOCIAL_API_KEY"
200 OKJSON
{
"success": true,
"platform": "tiktok",
"endpoint": "/v1/tiktok/ads/top",
"schema_version": "2",
"data": {
"items": [
{
"post": {
"id": "<string>",
"url": "<string | null>",
"kind": "<string | null>",
"content": {
"text": "<string | null>",
"media_urls": "<array | null>",
"thumbnail_url": "<string | null>",
"duration_seconds": "<number | null>"
},
"author": {
"id": "<string | null>",
"username": "<string | null>",
"display_name": "<string | null>",
"avatar_url": "<string | null>",
"verified": "<boolean | null>"
},
"engagement": {
"views": "<integer | null>",
"likes": "<integer | null>",
"comments": "<integer | null>",
"shares": "<integer | null>",
"saves": "<integer | null>"
},
"flags": {
"nsfw": "<boolean | null>",
"spoiler": "<boolean | null>",
"pinned": "<boolean | null>",
"deleted": "<boolean>",
"likes_hidden": "<boolean | null>",
"comments_hidden": "<boolean | null>",
"shares_hidden": "<boolean | null>",
"views_hidden": "<boolean | null>",
"saves_hidden": "<boolean | null>"
},
"published_at": "<string | null>",
"language": "<string | null>",
"ext": "<object | null>"
}
}
]
},
"unavailable": [],
"credits_used": "<integer>"
}

When to use it

Use it to find ad creative that actually performed. It is one window with no cursor, so set limit for depth and change country, period, or order_by for a different board.

Parameters

Query parameters for GET /v1/tiktok/ads/top. Send your key in the x-api-key header.

NameRequiredDescription
countryNoCreative Center market to read the board for. Defaults to US. This is the market the ads ran in, not the language they are in.
periodNoLookback window in days: 7, 30 or 180. Defaults to 30. A longer window is a different board, not more rows.
order_byNoHow TikTok ranks the board: for_you (TikTok's own blend, the default), ctr, impression, like, cvr, play_2s_rate or play_6s_rate.
ad_formatNoRestrict to Spark ads (ads boosted from an organic post) or Non-Spark ads. Defaults to all.
ad_languageNoFilter by the language of the ad copy.
like_tierNoTikTok's engagement percentile band, 1 (top) to 5. Use it to read further down the ranking without raising limit.
industryNoCreative Center sub-category label, for example 'Skincare' or 'Cosmetics'. Use a sub-category, not a top-level group: the board returns nothing for the broad groups such as 'Financial Services' or 'Education'. Omit for all industries.
keywordNoSearch the board by brand or product keyword.
limitNoHow many ads to return, 1-100, default 20.

Response fields

The same unified schema every platform returns, so code written for TikTok works on the other eight. A field the platform did not provide is null and listed in unavailable.

FieldTypeNotes
idstringAn identifier, always a string. Never parse it as a number: several platforms use ids above 2^53.
urlstring | null
kindstring | nullThe format of the post. Format words only, never a platform name. short = short-form vertical video (a reel, a TikTok, a YouTube Short).
content.textstring | null
content.media_urlsarray | null
content.thumbnail_urlstring | null
content.duration_secondsnumber | null
author.idstring | null
author.usernamestring | null
author.display_namestring | null
author.avatar_urlstring | null
author.verifiedboolean | null
engagement.viewsinteger | nullA count. null when the platform does not expose it; 0 only when it is really zero.
engagement.likesinteger | nullA count. null when the platform does not expose it; 0 only when it is really zero.
engagement.commentsinteger | nullA count. null when the platform does not expose it; 0 only when it is really zero.
engagement.sharesinteger | nullA count. null when the platform does not expose it; 0 only when it is really zero.
engagement.savesinteger | nullA count. null when the platform does not expose it; 0 only when it is really zero.
flags.nsfwboolean | null
flags.spoilerboolean | null
flags.pinnedboolean | null
flags.deletedboolean
flags.likes_hiddenboolean | null
flags.comments_hiddenboolean | null
flags.shares_hiddenboolean | null
flags.views_hiddenboolean | null
flags.saves_hiddenboolean | null
published_atstring | nullISO-8601 timestamp in UTC, ending in Z.
languagestring | nullThe content's language as the platform states it, e.g. en, pt-BR. Detected languages come later (§7.1).
extobject | nullPlatform-specific fields, snake_case.

Every field, error and example is in the TikTok Ads Top API reference.

How much does the TikTok Ads Top API cost?

Metered: 100–1,000 credits a call. The ceiling is reserved when the call starts and you are charged what it actually read.

  • Failed calls are free

    A call that errors or finds nothing costs 0 credits.

  • Know the price first

    Add dry_run=1 and the response quotes the call without making it. Nothing is charged.

  • One balance

    API calls and Chrome extension exports share the same credits, on the free plan too.

See plans and credit packsHow credits work

TikTok Ads Top API: frequently asked questions

Send GET /v1/tiktok/ads/top with its query parameters and your key in the x-api-key header. Returns TikTok's Creative Center leaderboard of top-performing ads for a market and time window, each with click-through rate, board rank, like count, industry, objective, and the ad video.

Recipes that use this endpoint

More TikTok endpoints

All TikTok API endpoints